APA (7th ed.) Citation
Dillon, W. R., Madden, T. J., & Firtle, N. H. (1987). Marketing research in a marketing environment ([2. ed.].). IRWIN.
Chicago Style (17th ed.) Citation
Dillon, William R., Thomas J. Madden, and Neil H. Firtle. Marketing Research in a Marketing Environment. [2. ed.]. Homewood: IRWIN, 1987.
MLA (9th ed.) Citation
Dillon, William R., et al. Marketing Research in a Marketing Environment. [2. ed.]. IRWIN, 1987.
Warning: These citations may not always be 100% accurate.