(1994). Marketing: Concepts and strategies (2nd europ. ed.). Houghton Mifflin company.
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Chicago Style (17th ed.) Citation
Marketing: Concepts and Strategies. 2nd europ. ed. Boston: Houghton Mifflin company, 1994.
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MLA (9th ed.) Citation
Marketing: Concepts and Strategies. 2nd europ. ed. Houghton Mifflin company, 1994.
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Warning: These citations may not always be 100% accurate.