Cravens, D. W. (1994). Strategic Marketing (4th ed.). Richard D.Irwin.
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Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. 4th ed. Homewood: Richard D.Irwin, 1994.
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MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. 4th ed. Richard D.Irwin, 1994.
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Warning: These citations may not always be 100% accurate.