Schultz, D., & Schultz, H. (2004). IMC the next generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill.
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Chicago Style (17th ed.) Citation
Schultz, Don, and Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. Boston: McGraw-Hill, 2004.
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MLA (9th ed.) Citation
Schultz, Don, and Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill, 2004.
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Warning: These citations may not always be 100% accurate.