Citazione Stile APA (7a Edizione)
Schultz, D., & Schultz, H. (2004). IMC the next generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill.
Citazione stile Chigago Style (17a edizione)
Schultz, Don, e Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. Boston: McGraw-Hill, 2004.
Citatione MLA (9a ed.)
Schultz, Don, e Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.