Kotler, P., & Keller, K. L. (2007). Marketing management (1.vyd.). Grada Publishing.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 1.vyd. Praha: Grada Publishing, 2007.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 1.vyd. Grada Publishing, 2007.
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Warning: These citations may not always be 100% accurate.