Kotler, P., & Armstrong, G. (2004). Marketing (1. vyd. [6. dotlač].). Grada Publishing.
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Citação norma Chicago
Kotler, Philip, and Gary Armstrong. Marketing. 1. vyd. [6. dotlač]. Praha: Grada Publishing, 2004.
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Citação norma MLA
Kotler, Philip, and Gary Armstrong. Marketing. 1. vyd. [6. dotlač]. Grada Publishing, 2004.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.