Prachár, J. (1991). Čo je marketing? Slovenské pedagogické nakladateľstvo.
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Citação norma Chicago
Prachár, Juraj. Čo Je Marketing? Bratislava: Slovenské pedagogické nakladateľstvo, 1991.
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Citação norma MLA
Prachár, Juraj. Čo Je Marketing? Slovenské pedagogické nakladateľstvo, 1991.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.