Donnelly, J. H., Jr, & Peter, J. (1989). Marketing Management: Knowledge and Skills. Text, Analysis, Cases, Plans (2.Edition.). Richard D.Irwin.
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Chicago Style (17th ed.) Citation
Donnelly, James H., Jr, and J.Paul Peter. Marketing Management: Knowledge and Skills. Text, Analysis, Cases, Plans. 2.Edition. Homewood: Richard D.Irwin, 1989.
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MLA (9th ed.) Citation
Donnelly, James H., Jr, and J.Paul Peter. Marketing Management: Knowledge and Skills. Text, Analysis, Cases, Plans. 2.Edition. Richard D.Irwin, 1989.
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Warning: These citations may not always be 100% accurate.