APA (7th ed.) Citation
Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing Management. Richard D.Irwin.
Chicago Style (17th ed.) Citation
Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. Homewood: Richard D.Irwin, 1987.
MLA (9th ed.) Citation
Cravens, David W., et al. Marketing Management. Richard D.Irwin, 1987.
Warning: These citations may not always be 100% accurate.