APA (7th ed.) Citation
Bovée, C. L., & Arens, W. F. (1989). Contemporary Advertising (3.Edition.). Richard D.Irwin.
Chicago Style (17th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3.Edition. Homewood: Richard D.Irwin, 1989.
MLA (9th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3.Edition. Richard D.Irwin, 1989.
Warning: These citations may not always be 100% accurate.