Bovée, C. L., & Arens, W. F. (1989). Contemporary Advertising (3.Edition.). Richard D.Irwin.
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Citação norma Chicago
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3.Edition. Homewood: Richard D.Irwin, 1989.
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Citação norma MLA
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3.Edition. Richard D.Irwin, 1989.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.