Perreault, W. D., Jr, & McCarthy, J. E. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press. Richard D.Irwin.
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Chicago Style (17th ed.) Citation
Perreault, William D., Jr, and Jerome E. McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood: Richard D.Irwin, 1990.
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MLA (9th ed.) Citation
Perreault, William D., Jr, and Jerome E. McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Richard D.Irwin, 1990.
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Warning: These citations may not always be 100% accurate.