Cravens, D. W. (1991). Strategic Marketing (3.Edition.). Richard D.Irwin.
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Citação norma Chicago
Cravens, David W. Strategic Marketing. 3.Edition. Homewood: Richard D.Irwin, 1991.
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Citação norma MLA
Cravens, David W. Strategic Marketing. 3.Edition. Richard D.Irwin, 1991.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.