APA (7th ed.) Citation
Lamm, R. P., Bennett, P. O., & Fry, R. A. (1988). Marketing. McGraw-Hill.
Chicago Style (17th ed.) Citation
Lamm, Robert P., Peter O. Bennett, and Robert A. Fry. Marketing. New York: McGraw-Hill, 1988.
MLA (9th ed.) Citation
Lamm, Robert P., et al. Marketing. McGraw-Hill, 1988.
Warning: These citations may not always be 100% accurate.