Urban, G. L., & Hauser, J. R. (1980). Design and Marketing of New Products. Prentice Hall.
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Chicago Style (17th ed.) Citation
Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. New Jersey: Prentice Hall, 1980.
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MLA (9th ed.) Citation
Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Prentice Hall, 1980.
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Warning: These citations may not always be 100% accurate.