Becker, J. (1993). Marketing-Konzeption: Grundlagen des strategischen Marketing-Managements (5.Aufl.). Verlag Franz Vahlen.
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Citação norma Chicago
Becker, Jochen. Marketing-Konzeption: Grundlagen Des Strategischen Marketing-Managements. 5.Aufl. München: Verlag Franz Vahlen, 1993.
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Citação norma MLA
Becker, Jochen. Marketing-Konzeption: Grundlagen Des Strategischen Marketing-Managements. 5.Aufl. Verlag Franz Vahlen, 1993.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.