Kotler, P. (1992). Marketing management: Analýza, plánovaní, realizace a kontrola (1.vyd.). Victoria Publishing, a.s.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Marketing Management: Analýza, Plánovaní, Realizace a Kontrola. 1.vyd. Praha: Victoria Publishing, a.s, 1992.
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MLA (9th ed.) Citation
Kotler, Philip. Marketing Management: Analýza, Plánovaní, Realizace a Kontrola. 1.vyd. Victoria Publishing, a.s, 1992.
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Warning: These citations may not always be 100% accurate.