Engel, J. F., Warshaw, M. R., & Kinnear, T. R. (1991). Promotional strategy: Managing the marketing communications process (7.ed.). IRWIN.
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Citação norma Chicago
Engel, James F., Martin R. Warshaw, and Thomas R. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. Homewood: IRWIN, 1991.
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Citação norma MLA
Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. IRWIN, 1991.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.