Style de citation APA (7e éd.)
Engel, J. F., Warshaw, M. R., & Kinnear, T. R. (1991). Promotional strategy: Managing the marketing communications process (7.ed.). IRWIN.
Style de citation Chicago (17e éd.)
Engel, James F., Martin R. Warshaw, et Thomas R. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. Homewood: IRWIN, 1991.
Style de citation MLA (9e éd.)
Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. IRWIN, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.