Cita APA (7a ed.)
McCarthy, J. E., & Perreault, W. D. (1990). Basic marketing: A managerial approach (5.ed.). IRWIN.
Cita Chicago Style (17a ed.)
McCarthy, Jerome E., y William D. Perreault. Basic Marketing: A Managerial Approach. 5.ed. Homewood: IRWIN, 1990.
Cita MLA (9a ed.)
McCarthy, Jerome E., y William D. Perreault. Basic Marketing: A Managerial Approach. 5.ed. IRWIN, 1990.
Precaución: Estas citas no son 100% exactas.