Search Results - Gummesson, Evert
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Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships... by Gummesson, Evert
Published 2002Call Number: Loading…
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Service Marketing - Nordic School Perspectives
Published 1985Other Authors: “…Gummesson, Evert…”
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