Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2002
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| Edition: | 2nd ed. |
| Subjects: | |
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