Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2002
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| Ausgabe: | 2nd ed. |
| Schlagworte: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
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| 001 | 0106863 | ||
| 005 | 20240311125332.2 | ||
| 020 | |a 0-7506-5407-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Total relationship marketing |b marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |c Evert Gummesson |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2002 | |
| 300 | |a xiii, 350 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Gummesson, Evert | |