Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Oxford
Butterworth-Heinemann
2002
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| Edizione: | 2nd ed. |
| Soggetti: | |
| Tags: |
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| 245 | 1 | 0 | |a Total relationship marketing |b marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |c Evert Gummesson |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2002 | |
| 300 | |a xiii, 350 s. | ||
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| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Gummesson, Evert | |