Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Oxford
Butterworth-Heinemann
2002
|
| Édition: | 2nd ed. |
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|