-
Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
-
<The> operations collection business case studies
-
Instructor's Manual to Accompany Strategic Management Concepts and Cases
-
Cvičenia zo strategického manažmentu
-
Interactions between service customers managing on-site customer-to-customer
-
Managing Effectively in the World Marketplace
-
Stratégia spoločensky zodpovedného podnikania a udržateľnosti z pohľadu konkurencieschopnosti podniku - prípadová štúdia
-
Strategic Management Text and Cases
-
Customer relationship Management v obchodnej firme
-
Strategy process, content, context
-
Business Policy and Strategic Management Planning, Strategy, and Action
-
Strategic Management Practice Readings in Strategic Management
-
Customer relationship management in Fussballunternehmen Dissertation zur Erlangung des Grades eines Doktors der Wirtschaftswissenschaft
-
Customer equity management
-
<The> new strategic management organization, competition and competence
-
<The> 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset
-
Marktsignale und Wettbewerbsstrategie Theoretische Fundierung und Fälle aus der Unternehmenspraxis
-
Instructor's Manual Consumer Behavior: Marketing Strategy Perspectives
-
Critical Perspectives on Innovation Management The Bright and Dark Sides of Innovative Firms
-
Strategic Management
-
Marketing Management Knowledge and Skills. Text, Analysis, Cases, Plans
-
Prípadová štúdia hodnotenia konkurencieschopnosti spoločnosti na globálnom trhu
-
Balanced Scorecard Erfolgsfaktoren und Praxisberichte
-
Strategický manažment podniku