Documenti analoghi: Increasing corporate value by means of Brand management
- Value oriented brand management
- Systematic brand management model for value oriented brand management
- Budovanie značky - nový rozmer
- Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
- The Influence of Non-product-related Attributes on Media Brands' Consumption
- Brand Meaning for Consumers From Dissimilar Generations
Autore: Fendeková, Eleonora, 1952-
Autore: Mandat, Michael
- Increasing corporate value by means of Brand management
- <The> Impact of price for premium brands
- Development of a systematic brand management : model for value oriented brand management dizertačná práca
- Systematic brand management model for value oriented brand management
- Value oriented brand management