Development of a systematic brand management : model for value oriented brand management dizertačná práca

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Bibliographic Details
Main Author:	Mandat, Michael
Corporate Author:	Ekonomická univerzita v Bratislave. Fakulta podnikového manažmentu
Other Authors:	Fendeková, Eleonora, 1952-
Format:	Book
Language:	Slovak
Published:	Bratislava 2010
Subjects:	značky výrobkov značky výrobné manažment
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