Canali - Total relationship marketing :: Spolocny katalog EUBA/STU

Documenti analoghi: Total relationship marketing

Autore: Gummesson, Evert

Anteprima rapida
Service Marketing - Nordic School Perspectives
Anteprima rapida
Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm