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Place Branding in Tourism
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Controlling the message <a> strategic approach to nation branding
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Place branding and management of tourism destination - Slovak city - Bratislava
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Brand Management
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Place marketing and branding in Russia: the case study
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Brand Strategy
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Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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Špecifiká budovania corporate identity nefiremných subjektov s aplikáciou na možnosť zvyšovania medzinárodného imidžu krajiny, regiónu či sídla dizertačná práca
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The Triadic Nexus: Understanding the Interplay and Semantic Boundaries Between Place Identity, Place Image, and Place Reputation
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Place branding glocal, virtual and physical identities, constructed, imagined and experienced
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Introductory Chapter: Brand Management as Part of Corporate Identity
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Branding štátu na príklade Slovenskej republiky
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Úspešný nation branding
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The Rise of Place Branding: Insights from Web of Science and Scopus Databazes
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Place branding and competitiveness of capital Bratislava at tourist demand market
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Strategický manažment identity mesta: corporate identity alebo place branding?
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Corporate Social Responsibility and Application of Its Principles in Chosen Transnational Corporations Based in Slovakia and Its Impact on Their International Marketing Management
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O zrkadle identity firmy
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Imidž a identita - vzájomné vzťahy a súvislosti
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Úloha Corporate Image a jeho miesto v systéme Corporate Identity
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Competitive identity <the> new brand management for nations, cities and regions
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Región ako objekt marketingu a tvorby imidžu v cestovnom ruchu
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Firemný imidž - zrkadlo firmy
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Just good business <the> strategic guide to aligning corporate responsibility and brand