Introductory Chapter: Brand Management as Part of Corporate Identity

Predstavenie pojmov manažment značky a podniková identita. Teoretické definície.

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Bibliographic Details
Main Author:	Pollák, František, 1985-
Format:	Book Chapter
Language:	English
Subjects:	manažment značky budovanie značky identita podniková marketing stratégia podniková
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