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Introductory Chapter: Brand Management as Part of Corporate Identity
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Estonian Identity Construction Between Nation Branding and Building
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Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
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Sociálno-demografické dimenzie postsocialistického mesta
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Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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Kód mesta ako prejav identity : dizertačná práca
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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The Triadic Nexus: Understanding the Interplay and Semantic Boundaries Between Place Identity, Place Image, and Place Reputation
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Špecifiká budovania Corporate identity v nefiremných subjektoch
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Brand Management
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Co obnáší tvorba manuálu Corporate identity
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Přírodní infrastruktura území v organismu města
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Employer branding
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Vzťah CI a identity značky
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Urban Identity /
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Sídelná identita v kontexte trvalo udržateľného rozvoja
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Marketing identity 2016: značky, ktoré milujeme zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016
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Research methods used in corporate and brand identity management
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O zrkadle identity firmy
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Process of Developing the International City Branding Strategy: Case Study City of Kharkiv
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[Corporate identity II.]
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Determinants of Choice of the Place of University Study in Slovakia
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Principles of corporate identity (CI)