Registos relacionados: Brand Marketing of Regional Products – A Potential Strategic Management Tool in Regional Development
- Attitudes of Manufacturers toward the Value Attributes of Regional Product Brands
- Strategic Brand Management Lessons for Winning Brands in Globalized Markets
- Strategic Brand Management Building, Measuring, and Managing Brand Equity
- Development potential in regions and its monitoring
- Consumer Perception of Regional Products: The Case of Regional Product Podpoľanie
- Regions as strategic factors of dynamics and growth