-
Introductory Chapter: Brand Management as Part of Corporate Identity
-
Building Brand Awareness Through Digital Marketing Tools
-
Global brand strategy world-wise marketing in the age of branding
-
Stratégie brand manažmentu ako nástroj budovania značky
-
Tvorba brandu tam, kde sú zákazníci. Na internete
-
Knowledge and main factors of brand success
-
Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
-
Tools for Measuring the National Brand of Slovakia
-
Estonian Identity Construction Between Nation Branding and Building
-
Strategický manažment identity mesta: corporate identity alebo place branding?
-
Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
-
Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
-
Multi-channel marketing, branding and retail design new challenges and opportunities
-
Employer branding
-
Employer Branding As the Competitive Tool of Managers
-
Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term
-
Strategic Brand Management Lessons for Winning Brands in Globalized Markets
-
Reputation management
-
How Brands Grow What Marketers Don't Know
-
Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
-
<The> Brand Equity
-
Špecifiká značky Slovenského paralympijského výboru
-
Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective
-
Budovanie značky zamestnávateľa ako efektívne riešenie prilákania a udržania si kvalitnej pracovnej sily v podniku