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<The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
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Stratégie brand manažmentu ako nástroj budovania značky
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Global brand strategy world-wise marketing in the age of branding
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Employer branding
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Brand Strategy
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Tools for Measuring the National Brand of Slovakia
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<The> Brand Equity
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Estonian Identity Construction Between Nation Branding and Building
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Inspirace: Brand zaměstnavatele pomáha náboru
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Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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Vztah se značkou - partnerství na celý život
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Branding 2015 základná otázka znie: čo ste ochotní obetovať
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Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
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Key Success Factors of Intersnack Slovakia: Product, Brand and Effective Purchasing Strategy
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Strategický manažment identity mesta: corporate identity alebo place branding?
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Knowledge and main factors of brand success
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Brand Management
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Jak nás změna jména málem vyhnala z trhu práce
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Introductory Chapter: Brand Management as Part of Corporate Identity
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Building Brand Awareness Through Digital Marketing Tools
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Rebranding i jego przesłanki – analiza badań własnych (przypadek Zaberd s.a.)
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Brand Seduction as a Tool for Brand's Success: Conceptualizing the Term