Canales - Service Marketing - Nordic School Perspectives :: Spolocny katalog EUBA/STU

Ejemplares similares: Service Marketing - Nordic School Perspectives

Autor: Grönroos, Christian

Vista rápida
Service Marketing - Nordic School Perspectives

Autor: Gummesson, Evert

Vista rápida
Service Marketing - Nordic School Perspectives
Vista rápida
Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm