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This is Marketing You Can't be Seen Until You Learn to See
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Études de cas de marketing
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Instructor's Manual to Accompany Cases in Marketing Strategy
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Industrial marketing cases and concepts
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Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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Instructor's Manual to Accompany Strategic Marketing
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Instructor's Manual Marketing. Basic Concepts and Decisions
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Marketing-Fallstudien 2 Henkel, Procter and Gamble, Telekabel, Casinos Austria, Schlumberger, Dorotheum, Österr. Bundesheer, Baumax, Kurier, CA-BV, Payer-Elektro, Merck
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Cross-sell a up-sell: zdvihnite peniaze ležiace na zemi
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Marketing Basic Concepts and Decisions
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Problems in marketing
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Lean Selling
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Marketing management analysis, planning, implementation, and control
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Global marketing
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Marketing management cases and readings
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Fundamentals of Professional Selling
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Marketing v stratenej dekáde
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Profesionálny marketing
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Hodnotenie efektívnosti marketingu - východiská tvorby a uplatnenia merných ukazovatelov v marketingu
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Instructor's Manual with Tests and Transparency Masters Second Edition Marketing Strategy and Plans
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Polovica úspechu vášho marketingu závisí od konkurencie
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Marketing planning & strategy
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Contact Strategy v B2B marketingu
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Audit marketingu a jeho prínosy pre strategické marketingové ciele