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Marketing management cases and readings
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Industrial marketing cases and concepts
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International marketing strategy analysis, development and implementation
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Instructor's Manual to Accompany Cases in Marketing Strategy
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Marketing management casebook
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Instructor's Manual with Tests and Transparency Masters Second Edition Marketing Strategy and Plans
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Strategic marketing problems cases and comments
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Marketing planning and strategy
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Marketing planning & strategy
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Marketing Basic Concepts and Decisions
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Global marketing
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Instructor's Manual to Accompany Strategic Marketing
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Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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Crisis marketing when bad things happen to good companies
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Cases in strategic marketing management
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Marketing Management Knowledge and Skills. Text, Analysis, Cases, Plans
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Marketing management
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Marketing-Fallstudien 2 Henkel, Procter and Gamble, Telekabel, Casinos Austria, Schlumberger, Dorotheum, Österr. Bundesheer, Baumax, Kurier, CA-BV, Payer-Elektro, Merck
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Instructor's Manual Marketing. Basic Concepts and Decisions
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Marketing–trends, planning and strategy
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Integrated marketing communications <the> holistic approach
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Études de cas de marketing
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This is Marketing You Can't be Seen Until You Learn to See
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Marketing Planning & Strategy