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Global marketing
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Crisis management planning for the inevitable
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Instructor's Manual to Accompany Cases in Marketing Strategy
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Marketing Basic Concepts and Decisions
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Industrial marketing cases and concepts
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Instructor's Manual to Accompany Strategic Marketing
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Instructor's Manual with Tests and Transparency Masters Second Edition Marketing Strategy and Plans
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Instructor's Manual for Contemporary Cases in Marketing
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Marketing management cases and readings
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Marketing-Fallstudien 2 Henkel, Procter and Gamble, Telekabel, Casinos Austria, Schlumberger, Dorotheum, Österr. Bundesheer, Baumax, Kurier, CA-BV, Payer-Elektro, Merck
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Instructor's Manual Marketing. Basic Concepts and Decisions
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Marketing manažment prípadové štúdie
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Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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Consumer Behavior Implications for Marketing Strategy
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Marketing. Fallstudien Fallbeispiele - Aufgaben - Lösungen
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Études de cas de marketing
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Marketing Grundlagen der Absatzpolitik
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Cases for analysis in marketing
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This is Marketing You Can't be Seen Until You Learn to See
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Marketing management strategy, planning, and implementation
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Marketing an integrated approach
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Ekonomická krize firmy Aplikace modelu
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Crisis management master the skills to prevent disasters
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Marketing Research Text and Cases