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Manažment a marketing v trhových službách
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Manažment a marketing služieb
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Teória ekonomiky služieb
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Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
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Recent trends and challenges in marketing management
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Instructor's Manual to Accompany Cases in Marketing Strategy
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Marketing Principles
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Marketing Principles and Applications
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Industrial marketing cases and concepts
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Instructor's Manual to Accompany Strategic Marketing
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Leadership theory and practice
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Relationship marketing management
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Marketing-Theorie <eine> Einführung
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Marketing ethics cases and readings
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Marketing-Fallstudien 2 Henkel, Procter and Gamble, Telekabel, Casinos Austria, Schlumberger, Dorotheum, Österr. Bundesheer, Baumax, Kurier, CA-BV, Payer-Elektro, Merck
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Instructor's Manual Marketing. Basic Concepts and Decisions
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Medzinárodný marketing: teória v praxi [prípadové štúdie]
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Economic Statecraft
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Manažment a marketing služieb
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Études de cas de marketing
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This is Marketing You Can't be Seen Until You Learn to See
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Relationship Marketing Successful Strategies for the Age of the Customer
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Marketing planning & strategy
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Instructor's Manual with Cases Principles of Marketing by Philip Kotler Second Edition