Marketingová komunikace není pouze reklama
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
VOX - Ing. Zdenka Vostrovská
1999
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| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0001422 | ||
| 005 | 20221129101312.5 | ||
| 020 | |a 80-86324-00-1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketingová komunikace není pouze reklama |c Jana Nagyová |
| 264 | 1 | |a Praha |b VOX - Ing. Zdenka Vostrovská |c 1999 | |
| 300 | |a 150 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a trh spotrebiteľský |
| 610 | 2 | 0 | |a trh zahraničný |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Nagyová, Jana | |