Psychologie reklamy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
GRADA PUBLISHING
2002
|
| Edition: | 2. rozšír. a aktualiz. vyd. |
| Series: | Expert
|
| Subjects: | |
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| 005 | 20240306141621.7 | ||
| 020 | |a 80-247-0402-1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Psychologie reklamy |c Jitka Vysekalová, Růžena Komárková |
| 250 | |a 2. rozšír. a aktualiz. vyd. | ||
| 264 | 1 | |a Praha |b GRADA PUBLISHING |c 2002 | |
| 300 | |a 264 s. | ||
| 490 | 1 | |a Expert | |
| 830 | 0 | |a Expert | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a psychológia reklamy |
| 610 | 2 | 0 | |a komunikácia masová |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a motivácia |
| 100 | 1 | |a Vysekalová, Jitka | |
| 700 | 1 | |a Komárková, Růžena | |