Managerial applications of multivariate analysis in marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Marketing Association
2003
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0002672 | ||
| 005 | 20240306135255.6 | ||
| 020 | |a 0-87757-301-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Managerial applications of multivariate analysis in marketing |c James H. Myers, Gary M. Mullet |
| 264 | 1 | |a Chicago |b American Marketing Association |c 2003 | |
| 300 | |a 395 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a analýza štatistická |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a analýza regresná |
| 610 | 2 | 0 | |a metódy štatistické |
| 100 | 1 | |a Myers, James H. | |
| 700 | 1 | |a Mullet, Gary M. | |