<The> Marketing book
Salvato in:
| Altri autori: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Oxford
Butterworth-Heinemann
2003
|
| Edizione: | 5. ed. |
| Serie: | Marketing
|
| Soggetti: | |
| Tags: |
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| 020 | |a 0-7506-5536-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a <The> Marketing book |c Edited by Michael J. Baker |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2003 | |
| 300 | |a 834 s. | ||
| 490 | 1 | |a Marketing | |
| 830 | 0 | |a Marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a regresia |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a maloobchod |
| 700 | 1 | |a Baker, Michael J. | |