Marketing v průmyslu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Nakladatelství HZ
1997
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| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0008743 | ||
| 005 | 20221129110002.3 | ||
| 020 | |a 80-86009-16-5 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing v průmyslu |c Armand Dayan, ; preklad: Eva Procházková |
| 264 | 1 | |a Praha |b Nakladatelství HZ |c 1997 | |
| 300 | |a 138 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a priemysel |
| 610 | 2 | 0 | |a výrobky priemyselné |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a politika výrobková |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a sústava informačná |
| 610 | 2 | 0 | |a sústava kontrolná |
| 100 | 1 | |a Dayan, Armand | |
| 700 | 1 | |a Procházková, Eva | |