Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publ.
1998
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| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0010280 | ||
| 005 | 20240702075045.9 | ||
| 020 | |a 0-7619-1000-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Handbook of marketing scales |b multi-item measures for marketing and consumer behavior research |c William O. Bearden, Richard G. Netemeyer |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Thousand Oaks |b SAGE Publ. |c 1998 | |
| 300 | |a 537 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a odbyt |
| 100 | 1 | |a Bearden, William O. | |
| 700 | 1 | |a Netemeyer, Richard G. | |