Finančný a bankový marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Sprint vfra
2003
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| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 0019454 | ||
| 005 | 20240226122347.2 | ||
| 020 | |a 80-89085-25-3 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Finančný a bankový marketing |c Jozef Medveď, Zuzana Kováčová |
| 264 | 1 | |a Bratislava |b Sprint vfra |c 2003 | |
| 300 | |a 224 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a organizácie finančné |
| 610 | 2 | 0 | |a banky |
| 610 | 2 | 0 | |a manažment strategický |
| 610 | 2 | 0 | |a pracovníci |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a služby bankové |
| 610 | 2 | 0 | |a služby finančné |
| 610 | 2 | 0 | |a klienti |
| 100 | 1 | |a Medveď, Jozef | |
| 700 | 1 | |a Kováčová, Zuzana | |