APA (7th ed.) Citation
Tapp, A. (2005). Principles of direct and database marketing (3. ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Harlow: Prentice Hall, 2005.
MLA (9th ed.) Citation
Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.