Tapp, A. (2005). Principles of direct and database marketing (3. ed.). Prentice Hall.
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Citação norma Chicago
Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Harlow: Prentice Hall, 2005.
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Citação norma MLA
Tapp, Alan. Principles of Direct and Database Marketing. 3. ed. Prentice Hall, 2005.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.