Category management - nový koncept v retail marketingu
Category management ako nový koncept v oblasti retail marketingu. Vývoj Category managementu. Proces Category managementu. Model implementácie Category Managementu. Porovnanie nástrojov Category Managementu a marketingu.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | Slovak |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Category management - nový koncept v retail marketingu
- Category Management - nová cesta? Poradenská služba pro vedoucí prodeje
- Category management
- Category mangement as part of assortment policy in retail
- Retail Category Management Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
- Analysis of using the Category Management in distribution process
- Privátne značky presadzuje prijateľná kvalita za dobrú cenu