Marketing služieb
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
EPOS
2006
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| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0041905 | ||
| 005 | 20240314093102.6 | ||
| 020 | |a 80-8057-662-9 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing služieb |c Jaroslav Ďaďo, Janka Petrovičová, Miroslava Kostková |
| 264 | 1 | |a Bratislava |b EPOS |c 2006 | |
| 300 | |a 295 s. | ||
| 610 | 2 | 0 | |a marketing služieb |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Ďaďo, Jaroslav | |
| 700 | 1 | |a Táborecká-Petrovičová, Janka | |
| 700 | 1 | |a Kostková, Miroslava | |