Nonprofit marketing marketing management for charitable and nongovernmental organizations

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Main Author: Wymer, Walter
Other Authors: Knowles, Patricia, Gomes, Roger
Format: Book
Language:English
Published: Thousand Oaks SAGE Publications 2006
Subjects:
organizácie neziskové
marketing manažment
výskum
marketing strategický
analýzy
plánovanie
ponuka
dary
produkty
propagácia
ceny
dobrovoľníctvo
marketing sociálny
obchod
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