The adoption of information technology in marketing
Marketing je jednou z oblastí manažmentu, v ktorých boli informačné a komunikačné technológie aplikované relatívne neskoro, v poslednej dobe sa IT v marketingu stali cestou ku konkurenčnej výhode. 9 percent celkových výdavkov na IT v SR smeruje do marketingu. Hodnotenie podstaty a rozsahu IT aplikác...
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| Format: | Book Chapter |
| Language: | English |
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